Without a website, you are losing business! It really surprises me how small business owners in Uganda and the rest of the world haven’t gotten around to building websites for their companies.

Well, I understand you are a busy professional who is good at doing what you do, but do you know how much potential customers you are losing by not having a website?

Even if you have a Facebook page, Twitter handle or Instagram account where you display your products and services, that’s not just enough. You are still missing out if you don’t have a professional website!

One of the reasons businesses die is complacency. Some business owners get so much used to the normal way of doing things, and in the process, they lose track of doing things in the new ways which would generate better and faster results. Over time, these businesses fall, and when they fall behind, they eventually collapse.

Having a business website in this digital age is not a choice but a must. We now live in a new world where over 90% of information sharing, social interactions and information transmissions are done online. Today businesses, whether small or big can now leverage the power of the internet and use it to run both local and international businesses.

According to, about 40% of the world population now has access to the internet. This means over 3.2 billion people around the world have access to the internet, and of these, 16,000,000 are from Uganda. These numbers are increasing everyday as more countries are gaining access to internet services and advanced telecommunications technology. For this reason, it makes sense that not having a website hurts your business.

The bottom line is; your website is your online office. If you don’t have a website then you do not have an online office…and for that reason, you end up losing a lot.

Here, I discuss the 14 things that you are losing every single business day that goes by not getting a professional web designer to create for you a website and get your business online.

Benefits Of Having A Website For Your Business

1. Credibility

The first thing you are losing every single business day that goes by is credibility. If you do not have a website, potential customers will not trust, and if they trust you, they won’t do business with you.

A recent finding shows that 58% of people will trust a business with a website more than a business without one. Over 80% of people use the internet to search for products and services they want to buy, and if they can’t find your website, they won’t think you really exist.

Just to remind you, there are over 3 billion internet users around the world, you can’t just afford to lose that. Get a website today and build trust and credibility for your business online. A website will people that your business is alive and kicking.

2. Beat the Competition

The stiff competition in the businesses today is mind-blowing. If you can’t hire a web developer to design for you a website for your business, just know that your competitor has already the right thing by hiring one, and your target market is on its way to your competitor’s as you are hiding offline like an early man.

If you got a website today, you won’t expose your business to millions of potential customers who wouldn’t have seen you otherwise. These potential clients can soon or later convert into real sales.

If you have a website and your competitor doesn’t, then you win the awareness game in your niche. This is the time for you to take having a website serious.

3. Online Visibility (Get seen)

If you get 90-100% of your clients from the traditional market or offline, this means your business isn’t moving with times. You can’t underestimate the power of search engines like Google in aggregating and optimizing business websites for online visibility. If business website is well optimized, then your website pages are likely to easily show up in search engines, more repeatedly.

4. Get Online Clients

People are always online searching through Google for information. Others are looking are looks to buy products and services. If you have a professionally well-designed website with great and friendly SEO contents, you can easily maximize the power of search engines and generate leads for your business. These leads can later be converted into real clients through what is called lead nurturing system.

5. Get Access to New Markets

Through the internet, you can begin reaching new markets all over the world. Leveraging your website will enable you build credibility with different people in different cities and countries. All this means a new market for your business.

6. You are losing business

You lose business when you have no website. Having no website means your business is missing hundreds of potential clients every day.

7. You are missing the opportunity to build your local business

More than before, people now use the internet to search products and services near their locality. Having a website that has is well optimized for search engines (SEO) ensures that your prospective clients can easily find your business.

8. Develop customer relations

When you have a website, you create a direct contact between your business and your clients. This helps you to create deeper connections with your customers which would in turn increase customer satisfaction.

9. You are losing trust and loyalty

Even if your website is not able to generate sales, having a website adds a credibility that can help to gain a customer’s trust and eventually earn their loyalty.

10. Online Marketing

Rather than waiting for your salesman to do for you door to door marketing, your website serves your clients 24/7 without the need of any salesman, entertains them with all info about your business thus increases your sales.

11. Customers can easily contact you

Having a website will make it easier for people to contact you or get in touch with you in case they have any query. This would provide a good customer experience. You just have to make sure contacts can be easily found on your website and also clearly indicate your working days and business hours.

12. Customer Feedback

Staying in touch with your customers is possible only when you have a website. This gives a communication strategy and your customers can see your services and products, besides you can handle complaints and doubts as well. This will create a good image among your customers to access your site. But, without a website, it is impossible to know the feedback your customers share and thus staying connected to customers is really difficult.

13. It’s cheaper

Having a website for your business is cheaper than renting a physical shop.It can be expensive to start a new business. Having an online shop would save you costs of renting a physical premise. Here you don’t have to skimp at costs though. A professional web designer can make you money in a long run by creating for you an attractive and user-friendly website. A bad website is worse than having none at all.

14. Future proofing your Business

The web is continuing to grow every day in terms of usage and accessibility. This means that owning a website today give proof to your business in terms of marketing and advertising. With an increasing number of internet users, regardless of what your business is about, having a website is the easiest approach to make sure you tap in this increasing audience.


It is very clear that if you don’t have a website for your business, you are missing out lots of opportunities for potential customers who want to identify you are and if they should spend their money on your products or services.

Websites do provide a new way for you to interact with your customers and can increase your business sales by huge amounts. In fact, they can even triple your sales. Even if you don’t sell anything online, a well-designed website is essential for any business.

Don’t come in when it is too late. It doesn’t cost your lifetime investments to build a website for your business. If have a business that needs a professional and functional website which can be easily used by your customers, Contact Me today. I’m a professional freelance web developer who would love to help you build a web presence required to grow your business online. I offer the most affordable services tailored for your business growth.

Also read;

What Is A Website And Why Every Business Must Have One


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Mun Gerald is the founder of ICT Guy blog and a seasoned technology expert with over 4 years of experience in the field. With a degree in Information Systems and Technology and a range of industry certifications including CSDP, CCT, CCNA, MTA, and AWS, he has built a reputation as a self-taught digital entrepreneur and a go-to source for all things technology. He has expertise in a variety of areas including consulting, design, support, coaching, analysis, e-commerce, web development, digital marketing, SEO, and content development. His ultimate goal is to create a world-class technology hub in Uganda where Ugandan technologists can come together to share knowledge, experiences, and relationships in order to drive innovation in the field.


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