Ecommerce websites in Uganda have flourished in the last 10 years, especially after the government sought to strengthen the country’s digital economy. With a dynamic economy and a large population proficient with digital technologies, Uganda is the fastest-growing market for e-commerce in East Africa. Several eCommerce platforms and digital applications are already fighting for market share.

Several eCommerce actors are already in place, but they all trail behind the overwhelming leader, Jumia. Though the market is growing in size and scope, as the range of products bought also diversifies, existing players and newcomers still have to face Jumia, the hegemonic leader of e-commerce in Uganda and Africa.

List top 5 eCommerce websites in Uganda in 2023

To give you more perspective on Jumia’s lead and its top followers in the Ugandan e-commerce space, here are the top 5 leading e-commerce websites in Uganda in 2023.

1. Jumia Uganda

Jumia Uganda website

Founded in Nigeria in 2012 and launched in Uganda in 2014, Jumia has grown to become Uganda’s biggest and most popular eCommerce site in Uganda. With over 800,000 monthly users, Jumia Uganda is surely an eCommerce leader in Uganda.

Jumia partners with many local and international brands, making them the ultimate one-stop-shop for their customer’s needs.

Jumia offers a variety of products, from electronics, computers, phones, gadgets, lifestyle items, books, home appliances, fashion items, groceries, kids’ items, jewelry, and many more.

Because of its customer-centric user interface, shopping on the Jumia website/app is a breeze. The platform has a powerful User Interface (UI) which makes navigation and purchase process seamless.

In addition, this e-commerce giant also offers a cash-on-delivery (COD) payment method giving its customers a complete online bargain hunting experience.

Payment methods accepted by Jumia Uganda.

  • Debit and Credit card payments
  • MTN MoMo
  • Airtel Money
  • Cash on Delivery (COD)

Shipping methods at Jumia Uganda

  • Delivers directly to your doorstep
  • Meet-ups
  • Pick-up

Shipping fees at Jumia Uganda

  • Starts at UGX 5,000/-

What I like about Jumia Uganda

  • Wide range of products to choose from.
  • Dependable delivery
  • Seamless refund process
  • Returns and exchanges are accepted
  • Money back guarantee.
  • Extensive search filters tailored to individual products.
  • Cross-platform

What I dislike about Jumia Uganda

  • Some products are not as advertised (use of deceptive images).
  • Product prices are higher than those in the local market
  • Many customers complain of counterfeit products, especially Jumia Global products.
  • Relatively high delivery fees.
  • Charges a delivery fee even when you collect items from their pick-up station.
  • Charges delivery fee per order. No combined delivery charge.
  • Pick-up stations are only available in select locations, mostly in central Uganda.

2. Kikuu Uganda

Kikuu Uganda website

Kikuu is a Chinese-owned online retail site with operations in Uganda and other African countries. Kikuu Uganda is a dropshipping store with no stock at hand. All items on their site are imported from China upon confirmation of an order from a buyer. Kikuu is a go-to place for fashion accessories and consumer electronics.

Payment methods accepted by Kikuu Uganda.

  • MTN Momo
  • Airtel Money

Shipping methods at Jumia Uganda

  • Delivers directly to your doorstep
  • Meet-ups
  • Pick-up

Shipping fees

  • Kikuu Uganda offers free shipping on all orders.

What I like about Kikuu Uganda

  • Easy and hassle-free payments via mobile money
  • Large catalog of products
  • Cheap products
  • Free shipping on all orders
  • Extensive pick-up station network

What I dislike about Kikuu Uganda

  • Very poor customer care
  • Sells replicas and counterfeits according to reviews
  • Does not accept Cash on Delivery (COD)
  • Poor quality products
  • Longer delivery times of over 30 days
  • Low reputation because the company is not known despite having existed here for over 5 years.

3. Ubuy Uganda

Ubuy Uganda website

Ubuy is a new entrant in the market. It originates in Kuwait and has a presence in over 90 countries. Ubuy is operated by Ubuy Holding Company SPC and was founded in 2012, although it launched its operations in Uganda in 2020.

Just Kikuu, Ubuy does not keep any stock at hand. All products on the site are imported from the USA, UK, Japan, China, Hongkong and South Korea. Products are only imported upon placing an order on their site. Typically, Ubuy ships their items in 5-10 business days.

You can get various products on Ubuy, including electronics, fashion items, home improvement items, cell phones and accessories, laptops, perfumes, beauty products, office products, skin care products and many more.

Ubuy isn’t exactly a shopping platform to go to if you’re looking for cheap finds, but if you’re looking for authentic products, this is one of the places to be.

Payment methods accepted by Ubuy Uganda.

  • Debit and Credit card payments
  • PayPal
  • Neosurf

Shipping methods at Ubuy Uganda

  • Delivers directly to your doorstep
  • Meet-ups
  • Pick-up

Shipping fees at Ubuy Uganda

  • Varies depending on the origin of the product but starts at UGX 7,000/-

What I like about Ubuy Uganda

  • Authentic products from the USA, UK, Japan, Hong Kong and China

What I dislike about Uganda

  • Long delivery times
  • Their products are insanely expensive. Their prices are almost double or triple those in the local market.
  • Mobile money payments are not accepted
  • High shipping fees
  • Unreasonably high customs fees
  • Poor customer service
  • No clear guarantees or refund policy. Literally, you buy at your own risk.

4. Jiji Uganda

Jiji Uganda website

Buy and Sell for free! That is the Jiji Uganda slogan. Launched in June 2019 after acquiring OLX Uganda, Jiji has thrived as the biggest classified eCommerce site in Uganda. Jiji has positioned itself as Uganda’s most preferred classifieds platform where everything sells.

With Jiji, if you have any unwanted item(s), you simply take its photo, upload it on the site and get customers quickly.

Unlike regular online shops and eCommerce marketplaces like Jumia, Jiji does not accept online payments. Business on Jiji is between a seller and a buyer. Once you identify an item you like on their platform, you contact the seller, meet up, inspect the item and pay cash if the item is per the description and meets your expectations.

Payment methods accepted by Jiji Uganda.

  • Cash on Delivery

NB: Jiji’s business model does not allow online transactions since the business is between a seller and a buyer.

Shipping methods by Jiji Uganda

  • Meet-ups
  • Pick-up

Shipping fees at Jiji Uganda

  • No delivery fees are involved at Jiji Uganda since the seller and buyer meet in person.

What I like about Jiji Uganda

  • Multiples deals of used items at competitive prices
  • Freedom to bargain. Sellers are willing to negotiate.
  • Pay cash on delivery.
  • Find buyers near you; thus no need to pay delivery fees.
  • Great platform for getting rid of unwanted stuff.

What I dislike about Jiji Uganda

  • Hub for scammers
  • No returns
  • No money-back guarantee
  • Risk of buying stolen, used items.
  • It is more of a hyper-local platform as you must continuously search for products to get a great deal.
  • Delivery times depend on the reliability of the seller.
  • Jiji makes it easier for merchants to register on the platform without checks and verifications, attracting thousands of bogus merchants.

5. Neketa

Neketa Website is a new classified eCommerce site similar to Jiji Uganda. It is a rapidly growing eCommerce platform for eCommerce classified ads. There’s a likelihood that it will meet and surpass its competitors soon enough. Neketa aims to be the leading classified site in Uganda.

Many people prefer Neketa because of its extremely simple-to-use mobile app and web portal. You do not have to spend much time understanding how to post an ad or find the right product.

Posting an ad on Neketa is free; however, if you want to sell your item faster, Neketa requires you to pay for their premium plan, so your ad is featured on their home page and search results pages.

Payment methods accepted by Neketa.

  • Cash on Delivery

NB: Just like Jiji, Neketa’s business model does not allow online transactions since the business is between a seller and a buyer.

Shipping methods accepted by Neketa.

  • Meet-ups
  • Pick-up

Shipping fees at Neketa

  • No delivery fees are involved at Neketa since the seller and buyer meet in person.

What I like about Neketa

  • The simplicity of creating advertisements
  • Intuitive User Interface
  • Multiple deals for used products
  • Enough categories are available to post any ad
  • Buy goods at lower prices to resell them on other platforms at a higher price

What I dislike about Neketa

  • Product delivery is not available
  • The site has many fraudsters but can be avoided if precautions are taken.
  • No guarantee
  • No returns


Now that eCommerce websites in Uganda have become more established and familiar to Ugandans, we expect they will expand further and improve. We are only beginning to witness the digitalization of online retail shopping in Uganda. Shopping for your needs is now easier and more convenient with the advent of these online shopping websites in Uganda. If you haven’t tried them yet, it is time to try them. Not only will they keep you safe during these pandemic times, but they will also save you time and money if you’re strategic at catching seasonal sales from these online stores.

To help you remember, these are the eCommerce sites in Uganda we discussed in this blog:

  1. Jumia Uganda
  2. Kikuu Uganda
  3. Ubuy Uganda
  4. Jiji Uganda
  5. Neketa

Tags: eCommerce sites in Uganda, eCommerce Uganda, best online shopping sites in Uganda, eCommerce platforms in Uganda, online shops stores in Uganda, e-commerce companies, online shopping companies in Uganda, shop in Uganda.

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Mun Gerald is the founder of ICT Guy blog and a seasoned technology expert with over 4 years of experience in the field. With a degree in Information Systems and Technology and a range of industry certifications including CSDP, CCT, CCNA, MTA, and AWS, he has built a reputation as a self-taught digital entrepreneur and a go-to source for all things technology. He has expertise in a variety of areas including consulting, design, support, coaching, analysis, e-commerce, web development, digital marketing, SEO, and content development. His ultimate goal is to create a world-class technology hub in Uganda where Ugandan technologists can come together to share knowledge, experiences, and relationships in order to drive innovation in the field.


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